You will own company's paid growth engine end to end: spend, creative, funnel and the subscriber P&L. Hiring company is a AI-astrologer app (live chat and call with astrologers) built for India's next 500M users.
Experience: 4–7 years · Reports to: Founder / Head of Growth · Location: Gurugram · Type: Full-time
What you'll own
● Performance ads. Run Meta, Google App Campaigns and Apple Search Ads hands-on. Own budgets, bidding, geo and language targeting, and scaling without CAC blowing up.
● Creative. Write the briefs, kill and scale ads weekly, and read fatigue (CPM, hook rate, thumb-stop) before it shows in CAC. You know why a testimonial or relationship hook beats a zodiac graphic.
● Consumer. Understand who pays for astrology and why: love, marriage, career, money anxiety. Turn regional and persona insight (Bengali vs Tamil vs Hindi-belt users) into targeting and creative.
● P&L. Own CAC, payback, LTV and contribution margin for paid users, not just CPI. Decide where the next ₹1 goes and defend it in a weekly review.
● Product funnel. Install → login → free chat → trial → paid → repeat. Partner with Product on onboarding, paywall and astrologer matching, since the biggest drop-offs sit after the ad.
● Measurement. Keep MMP, events and attribution clean. Run disciplined A/B tests across ads, store listing and paywall.
Who you are
Must have
● 4–7 years in performance or growth marketing for a B2C mobile app, with at least 2 years owning a meaningful monthly budget yourself.
● Proven scaling of a subscription or transaction-led app on Meta and Google, with numbers you can walk us through.
● Strong creative instinct: you have briefed and iterated hundreds of ads, not just approved them.
● Comfortable with unit economics and spreadsheets; working SQL or analytics tools is a plus.
● Has worked with Product on user journey, onboarding or paywall changes and can show the conversion impact.
Great to have
● Astrology, spirituality or devotional apps (Astrotalk, AstroSage, InstaAstro, Sri Mandir, VAMA and similar).
● Early or growth-stage startup experience, where you built the playbook rather than inherited it.
● Vernacular or Bharat-first consumer apps: dating, gaming, fintech, social.
● Experience with Apple Search Ads, ASO and CRM-led retention.
Why this role
You get real budget, a direct line to the founders, and the whole funnel, not a channel silo. We sit in a fast-growing category where most players still compete on spend; the edge here is creative, vernacular insight and product conversion.
Not for you if you want to manage agencies from a dashboard, or have only optimised top-funnel metrics like CPI and CTR.
To apply: send your CV and one campaign you scaled, with spend, CAC before and after, and what you changed.
Required Skills
Meta AdsGoogle App CampaignsPerformance marketingBudget ownershipCreative briefingAd creative iterationCAC managementLTV and paybackSubscriber P&LMMP and attributionA/B testingMobile app growth
Good to Have
Apple Search AdsASOCRM-led retentionSQLAstrology or spirituality appsVernacular consumer appsEarly-stage startup experience
Apply for this role
Applying for Senior Growth Marketing Manager at India's leading AI astrology platform